Have they really found their niche? They haven't been selling anything in their main business (subwoofers) for at least nine months -- production stopped on their subs in February for the move to the Chilean factory and shipments only resumed on a handful of products last month. Hard to judge whether they'll be successful. Their products used to represent a good value, but prices have gone up relative to their competitors. They still have the "Adire mystique", particularly in the car audio arena, but even that's been beaten up by not shipping subs for nine months.