OK, so after reading this article, basically, everything we think we know about room treatment is wrong?? It appears that room treatment can be unpredictable, no different than anything else you put in a room (furniture, rugs, wall hangings, etc.). On top of that, it seems there's no correct approach to adding treatments because you're at the mercy of your room, the recordings, and your preferences, none of which you have much control over.
On another note, here's a quote from the article supporting what Danny has said countless times with regard to audio reviewers:
"Audio reviewers have an incredibly difficult challenge because they are trying to correlate bench-test instrumentation data with subjective evaluations, which, to a huge extent, are predicated on their listening environment. The speaker, the distance, the size of the room, the reverberation times, and the resonances of the room all have a huge impact on the subjective perception of the sound."