I own Morrisons, and can assure you it's not a marketing pitch. Linkwitz of Linkwitz Labs says (said) the exact same thing. IMHO, Morrison and Linkwitz are 2 of the smartest speaker designers, ever. When they make such statements re: room treatment in relation to their particular designs, it's because it's true for their design goals, not marketing.
I've heard all of the Linkwitz speakers and they just didn't sound that good. Which was bewildering for me at the time (each time I heard his speakers), as based on the engineering that went in to them, they should have sounded fabulous. Seriously, I was expecting world class sound. And what I heard was merely 'OK' sound. Which I didn't understand at the time but I think I do now.
Anyway, back on topic - people can be wrong. Even very smart people. Even about things that they should know very well (like their own products). Yes, smart designers can be wrong even about their own products. So, just because someone says something like "my speakers don't require room treatments", you should NOT take them at their word. Best thing to do is to try it both ways in your own room. That will give you clear, definitive evidence of whether or not room treatments help in your setup, or not.
Now, if the WAF won't allow you to put up room treatments no matter what, and you're looking for a way to justify not trying room treatments at all, just ignore my previous paragraph...