Ummm, yeah....psychoacoustics are unavoidable whether or not you want to think about it or not, assuming one can hear and perceive. Otherwise, why are we in this hobby, to look at graphs and numbers?

Psychoacoustics is the branch of psychophysics involving the scientific study of sound perception and audiology—how humans perceive various sounds. More specifically, it is the branch of science studying the psychological responses associated with sound (including noise, speech, and music).
But back to MQA, if the technology actually did as they said which is take a lossless audio file, compress it for easier/faster processing, but maintain the original lossless file in the decompression process, they might have viable format...despite the questionable need for it to begin with. MQA apparently does not do this and so they don't have what they claim. Don't buy it.