I don't have any direct experience, but EgoSys has been around the pro-card circles for a while and has a decent reputation. I think it's pretty clear these are the same unit in different packaging - the way the specs are laid out is too similar for them to be different.
I agree with your basic idea that the Wolfson attenuators make these attractive. However, the Audiotrak is on the street for $300, so I wouldn't expect miracles. It certainly is unlikely to match a Lynx, and probably will even fall short of the Emu 1820M, which is 'only' ~$200 more. Of course, neither of those have analog attenuation , so it's not a directly equivalent comparison.
IMHO, people are a *bit* too scared of digital attenuation. You can use 10-15 dB of digital attenuation without any problem whatsoever on these modern cards (assuming you properly use the 24-bit output word). If you set up the gain structure of your source, amp and speakers properly (and I guess that's a big if in some cases) so that digital full-scale corresponds to your desired peak level, then this should actually be fine for a dedicated audio system. At worst, adding one or two steps of -10dB attenuation via a stepped resistor switch is all that you need - this can be done much cheaper than a full-out Goldpoint or Dact.
The big problem with these cards in the short run is
a) still no software (other than SoundEasy AFAIK) that will do FIR xovers on Windows
b) the non-standard hardware (Wolfson at least, maybe more) will mean no Linux support in the near term, if ever