WTF?

What hellish nightmare has spawned a collaboration between rap guy "Nelly" and shit-kicker Tim McGraw? "Hey, you dropped your turd in my jar of piss!"

I was flipping thru the channels and came up the Insomniac's Music Theater (I think) on VH1 and saw the most freakish video to the most freakish song.
Why can't people just suck in their own genre anymore?