They are permanently leaving the consumer audio business; upon the announcement there was an opportunity to sign up for a final production run. That's what this thread is referring to.
If you aren't aware, outside North America and mostly in developing countries, OPPO is a huge smartphone manufacturer and brand. They are concentrating their efforts on that field for the future, I assume because it's a better placement of (always limited) capital with higher returns. Although I have no real evidence to support it, I would not be surprised to learn in the future that they expand into Europe and North America with the phone business. But then again maybe they don't have to or want to ... our phone industry is pretty mature, while the second and third world it's just starting to really take off and has early iPhone-ish potential for explosive growth.
Their phones are well regarded in places like India. It's just an observation and certainly not universal, but the immigrants I see from India and Pakistan here seem to never be off their phones, and they use them for talking, not texting. They are speaking the native language; the Canadian born Indian/Pakistan kids are more like any native born kid, and their parents don't seem to have brought the habit with them, possibly because they have been here longer and encountered the smartphone just as we did and use them the same way.
If I take a cab and the driver is from that part of Asia, and he speaks the native tongue so it's likely that he's a recent (ie as an adult) immigrant, he never stops chatting to someone while driving me around. When shopping, I see them talking as they go down the aisles on hands-free headsets, and you can tell it's not about the price of pickles on the shelf. Conversation must be an important aspect of their culture, which I assume bodes well for a phone company like OPPO in those domestic markets.