...
If so, Dejan, join us idiots. 
Well, I don't know if I'm an idiot or not, but very briefly, my view of the entire matter is as follows:
1. I agree with Dan that a decent home brew wire can, and unfortunately, does in some cases equal far more costly cables in overall performance;
2. I agree with the principle that a decent home brew is much preferred to what a surprisingly large number of people are still using (telephone cables and things like that);
3. I agree with Dan, and have said so many times, that the so-called high end has long ago passed on into the realm of sheer madness in some cases, trying to negate Ohm's law and the laws of physics, if you read their crib sheets, whereas if you look at their products, they are rather ordinary and do not warrant their asking price. Hence my wail for value for money;
4. I do not agree that a good home brew, no matter how well it's made and using what geometry, is the pinnacle of audio achievement. Ultimately, even that copper wire comes in different classes of refinement, and it's no brainer that if the core material is better, the end result should be better too. And all this is not even mentioning using silver plating, silver wiring, carbon fibres, etc, all of which can be shown both by measurement and listening to sound different. For "better", it takes a personal audiotion, and
5. I believe a decent cross section is needed for low impedance and good current conductivity. A single 1 mm thick wire will pass 1 ampere, and you can cajole, seduce, beg and threaten it all you like, it simply will not pass on more because it cannot pass more. Hence, if you want to put an end to the possible current delivery problem, you need a certain thickness no matter what you use for conductor; for me, this eliminates flat cables and less than say 50 strand per side cables. The fact that I am using a cable with 2x256 strands illustrates my beliefs.
To sum up - I think a good home made brew will beat the vast majority of cables supplied with some audio (low fi, if you like), and will certainly beat thin wiring all too often used. But sooner or later, one will come to a point when more than good geometry and standard quality copper are needed and that's when one should carefully move on, auditioning as much as one can before buying, because there are far too many letdowns out there, especially in the high end arena, where the money is good.
Cheers,
DVV