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The movie theaters are paid on full.
https://www.google.com/amp/s/www.wired.com/story/moviepass-second-act/ampThey will be buying movies and eventually working with theaters. They are making money selling data. MoviePass might make up 20% of ticket sales in a few short years. I think Loews will have to pay MoviePass some type of cut. Smaller theaters that are losing money will start profiting , and will give kickbacks to MP.
If MoviePass is able to prove that it can drive incremental box-office revenue to studios and cinemas, Lowe said, the company can strike deals to share in the revenue from those sales, as well as from concessions.That could then lead to studios paying MoviePass to promote films to its users. MoviePass has experimented with this already, and Farnsworth said 18% of users go to movies after prompting by the MoviePass app.Farnsworth and Lowe said they want to partner with restaurants located near cinemas and possibly even with Uber to get users a ride to the theater. It’s all about capitalizing on a night out at the movies, Farnsworth said.Part of MoviePass’s $27 million deal with Helios and Matheson Analytics included an additional payment if MoviePass hit 150,000 subscribers in a 15-month time span. The company passed 150,000 within days.It took Netflix 3 years to reach 1 million subscribers , it took MP 4 months.
The NY Times thinks the end of MoviePass is near:A Timeline of MoviePass’s Bumpy Historyhttps://www.nytimes.com/2018/07/31/movies/moviepass-timeline.html"The credits are not quite yet rolling on MoviePass, but barring a major twist, the end feels near. Last week, the subscription-based movie ticket service was forced to borrow $5 million to pay its bills and briefly experienced a “service interruption.” On Tuesday, with its stock price tumbling, the company announced it would raise its subscription price from $10 to $14.95 a month and limit the viewing availability of blockbuster releases."