the price does bother me. is it this high because it is new technology? why isn't there enough competition to lower the prices?
There's absolutely nothing "new" in their "double conversion technology." All the cheapo computer UPS devices use the same technology.
What the $2,500 gets you, though, should be much better implementation. Where most UPS's fall short is the crappy parts quality, crappy build quality, and no consideration for sound quality in design. This shows up in the bad "regeneration" part where sine wave is regenerated from battery, which doesn't look like a sine wave at all.
In theory, if this process is well implemented, it could sound incredibly good. The wires, circuit boards, parts must not be bottlenecks. The battery must be of high quality, and the last conversion must regenerate a perfect sine wave.
I use a very similar device for my system, and there's no going back once you taste a properly done "double conversion," "battery power," "regeneration" or whatever.
I will say, however, that for the 1000 watts rating, the product in the review does seem to be priced a bit on the high side...