I understand. But there are different demands from our channels. Some customers just want to buy the same stack of components from one brand (provided that it is good). I think we can make as good a phono amp and preamp as anybody out there. This is in fact discovered by one of our EU distributor who sells a well known professional phono preamp and pro audio brand, that cost about 3X the price of HPA-9. And they indeed ordered quite a few HPA-9.
You are right, we don't want to specifically go there (i.e. into the phono amp market). Since we made a preamp and headphone amp, why not add phono.