Cut the price further, now 80% off list price. I replaced a pair of $2800 cables, a current top line model from a well known company, and lost nothing, just a slight shift in tonality, which I welcomed with the speakers I had at the time. Got new speakers, so once again I went back to brighter, more in your face cables, as the speakers are a bit laid back.
Tonally, these are on the relaxed side, but the openness and detail is all there, with bass that is second to none, IMO.