I assume it is
this definition of "materialism" you are talking about and not the kind Madonna sang about in the 1980s? (although I guess they ARE the same thing actually...)
Main Entry: ma·te·ri·al·ism Pronunciation: m&-'tir-E-&-"li-z&m Function: noun 1 a : a theory that physical matter is the only or fundamental reality and that all being and processes and phenomena can be explained as manifestations or results of matter b : a doctrine that the only or the highest values or objectives lie in material well-being and in the furtherance of material progress c : a doctrine that economic or social change is materially caused -- compare HISTORICAL MATERIALISM 2 : a preoccupation with or stress upon material rather than intellectual or spiritual thingsIf so I would say yes, that is exactly what Audioholics is on about. And I would say that is an absolute GOOD thing that they do! Cables are supposed to perform a specific function, it's not supposed to be there to make you feel good. Therefore materialism is only the right thing to judge them on, and not people's feelings about using them. Although that in itself would be a very telling study to do; meaning the effect that mental constructs have on listeners. Another topic I suppose...
Materialism can only prove so much, it cannot account for a subjective internal experience. It cannot prove or disprove a perception.
Of course it can't, and isn't that the point? The cable companies are claiming that their particular materials are going to give you superior sound quality. Both AH and the vendors are on the same playing field. The marketing line is NOT telling you,
"this cable is great because you THINK it is" they give you all sorts of technical, material reasons why that is so. So it would be fair of AH to point out any shortcomings in the measurements which show that the marketing claim ain't all it's cracked up to be.
What I don't understand is why anyone is rushing to defend their right to purchase overpriced wire when the objective sciences tell us that there should only be insignificant differences and even more insignificant within the audio band. Wouldn't you like to have a GOOD reason to spend all that money above and beyond your own perception? Something based on science and not faith? I don't understand why anyone is prideful about their sonic perceptions. I am always grateful if someone can point out how what I think or hear may perhaps be based upon factors other than the one I think it is. I don't WANT to think that a $500 piece of wire is the reason why I am enjoying the sound.
Does anyone claim they can hear "current bunching" at 100KHz, much less 50 or even 20? It's ridiculous. Even moreso when you take into account the limitations of microphones, preamps, recording mediums and so forth.
In reality, audioholics calls of snake oil sales and carnival barking are as much opinion and marketing as any line coming from Noel Lee or George Cardas. Both are attempting to influence consumers in a particular direction. Cardas is trying to get you to buy his cable and Gene is trying to get you to spend your money on something he thinks is more valuable (that is to say not spend it on something he thinks is not valuable.). One uses marketing to convince you to buy his product, the other uses it to to get you to agree with his personal value scale.
Gene is using marketing!? I thought he was using science and engineering? I strongly disagree with this, the two parties are NOT using the same methods to argue their point. It WOULD be true if the cable makers were marketing based on purely subjective matters, (Our Swankylinks XTs are better because they have cool wooden plug barrels and you'll perceive better sound because of them!) but they aren't. But even so, if they both were using the same methods which side would you rather be on? Perception or reality? Although you might find it silly for them to be "morally outraged" I am damn glad there's someone out there standing up for what's right. It is a good thing that there is a dissenting view out there arguing against wasting your money on minutia.
Why is anyone defending this price gouging? Even AH says they have no objections to buying "audio jewelry" or buying a well-constructed, durable cable. How does this fall into preaching? Preachers want you to believe because they SAY SO. AH and others want you to believe based on demonstrable, repeatable, measureable, material objective evidence. Those two approaches are NOT at all alike.
But enough on that, onto another tangent. Now let's say that you want to spend $500 to improve your sound. Doesn't matter what gadget it is, maybe your granny snuffed it and left you $500 and you'd like to rock out in a better way. Wouldn't it be hugely more logical, more measurable, and more audible to put that money towards a circuit whose effect is perceptible to everyone from your once-living granny to a cable salesman to the staunchest, pocket-protectored EE in his lab? A TONE CONTROL!!! Ahhh! Does it make more sense to sink $500 (or whatever amount you wish) into a supposedly passive material such as a length of wire than it does into a tone control which will unquestionably affect the sound no matter what your opinion of hifi is?
For me personally, I DON'T understand the desire to own extremely expensive wire. I DO understand the desire to own cool LOOKING stuff. I DON'T understand why anyone would argue that cool looks or high price alone equals better sonic performance. As far as looks go, anyone with opposable thumbs can make a cheap cable look cool with a little arts 'n crafts action.
The question is, who is lost? When someone buys a cable he likes for a price he likes, how is he ripped off? How has he been taken in by pseudoscience? How has he been wronged in any way?
I can go along with that, but I wonder how many people actually buy cable based on actually hearing it in their own system as opposed to those who read reviews or other people's opinions, or look at advertising before they decide to buy it? I'd like to include the views and demonstrable evidence of those who are debunking all of that as well. That I think is a good thing and why I think AH's "moral crusade" if you wish to call it that, is a helpful tool and not simply a shallow thumbing of their noses at the cable guys.
Cripes, this post is almost as long as one by azryan, only it has paragraphs!

Carlman: I apologize for wrecking your topic, but I was in the mood for a cable fight.
