This is one of the reasons I love DIY! Mismatched gain in systems leaves a lot of the performance one pays for behind, as having to use >20-30 dB of attenuation is ridiculous, and raises the noise floor way beyond what it really needs to be in a well matched (for gain) system.
The above post which mentions THX standards is right. Some amp manufacturers which want to be in the HT market, like Emotiva and Parasound require THX certs for marketing purposes, hence the high gain. I remeber John Curl remarking that Parasound required all their amps he designed to be THX certified.
I sure am glad my DIY nCore amps require 2V for full output. Then I build my DAC to output about 2.1V at 0dB, and I end up using volume levels from -20dB to -2dB depending on source levels (current compressed recordings usually requiring the higher attenuation levels).
One company which gets this right is Ayre, their amps have around 24-26 dB gain, and their preamps have user adjustable gain by swapping a single resistor in each channel, which is mounted via screw terminals. When I had the Ayre K5-XeMP preamp in my system I adjusted its gain down to about 2 dB or so, for a nice performance improvement.
High gain results in a higher noise floor, which is just a shame, and high levels of attenuation reduce resolution whether the volume control is analog (resistive) or digital. If necessary, the easiest solution is to put a high quality resistor pad right at the input of the amp, or use a transformer style attenuation which performs well at high attenuation levels (but still adds distortion).