Hey kendrid,
Good finds..and helpful Crutchfiled article.
The Koss does seem to be, indeed, a digital receiver/theatre-in-a-box package. I couldn't blow the pic up to see 'Ti Direct' indicated, tho. I think you must mean the $150 package at Best Buy...just know the receiver is a little feeble powered as they count the subwoofer at 100 watts in the package.
The parent company of Koss is a large Chinese conglomerate that makes, among many brands, APEX DVD players and such. So, they truly have the capability to buy TI chips...or anything less for that matter.
A buddy is the territory rep in Ohio and told me that a couple years back.