The fact that Whole Paycheck is selling records in a few stores as a marketing gimmick should not deceive anyone into thinking that vinyl is going to stage a commercially significant comeback. It isn't. Today's average music listener isn't willing to put in the effort to set up, operate, and maintain a vinyl rig, and couldn't care less about SQ.
Sorry to say, as soon as Whole Foods figures out how much money they are losing per square foot, some beancounter with the CEO's ear will see to it that this experiment ends quietly. I say the over/under is six months.
