Unless you are VERY familiar with a reviewer and their tastes, a review could take you in the wrong direction. When I used to read a lot of audio rags, I would find equipment and reviewers which matched up with my opinions/results. These are the reviewers who's reviews would be of benefit to me for future purchases.
I think reviews are just another opinion on a product, sometimes a very educated opinion, sometimes not.
For myself, I use reviews as a starting point to see what is out there, then I try to get out and hear the equipment myself. Sometimes this will require many hours of driving, but in the end will all prove worth it.