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I don't know what their motivation was, but I like the idea of a high-tech car company owning them. Audi has a great design team. It will be interesting to watch.
Audi/Ducati. If you're going to have a pairing you could do a hell of a lot worse. Hopeful improvements: ability to produce stock motorcycles that run smoothly without needing the aftermarket Termignoni treatment (Doug, I think you said they've gotten better at this already), and further refining the bikes to where they aren't the maintenance hogs they've been in the past and recent past.
This is probably old news to all Ducati fans but I just read about Audi (who is owned by VW) purchased Ducati for 1.1 billion dollars.I hope this is a good match for Ducati.
further refining the bikes to where they aren't the maintenance hogs they've been in the past and recent past.
Seriously. Where did you read that? Any actual experience?