I've been wondering about this SPL stuff too. When I got a pair of 12" Tannoys I learned the beauty of a loudspeaker that is far away from its maximum SPL when it is already getting kinda loud.
Then I got the radio shack spl meter and my jaw dropped. 90 db is already getting kinda loud. It takes a bit of work to get the needle to jiggle when the knob is at the 100 db setting.
A quick word about the room--4000 cubic feet, listening about 8-10 feet from the speakers, 3-4 feet away from any walls.
At the moment the Tannoys have been replaced by some JBLs with 12" woofers which are also, in principle, capable of high SPL (LSR32). I do not put them nearly as loud as they can go... but I can't help the feeling that they do not do loudness as well as the Tannoys; they have a harshness at loud levels that the Tannoys mask so well that, when I play the latter "loud", I have to shout at them to figure out if they're too loud.
This is the paradoxical part of it--that several decibels below the "max SPL' setting for either speaker (i.e. the spl needle staying under 100 db), somehow, the "louder" speaker does "loud" better than "normal" speaker.