New ownership may be a positive for Spatial, especially if Clayton remains with the company. From a marketing perspective, look at another, larger, direct-to-consumer brand, PS Audio, for inspiration. Paul’s Youtube videos are very basic but some folks love them. Their magazine has some excellent articles, and even Octave Records gives them profile and street cred.
But here’s the thing. It has to be a CONSISTENT effort. That’s what makes PS Audio’s marketing strategy successful. Since moving to a DTC sales model, it feels like it has barely missed a beat. Pick a marketing tool, do it well, and then wash, rinse, dry and repeat. Having great products (like Spatial) is only one leg holding up the stool of success.