I've come to this conclusion - when people say they cannot hear the difference between amps, I believe them!
That's a rather ad hominem argument...
I used to think I heard a big difference between amps, but when it came time to "put my money where my mouth is," so to speak, I couldn't reliably identify one amp from another. Some of my friends, a couple of our wives, and one of their 20-something kids couldn't do it either.
When faced with something like this, you can either dismiss it and keep on going as you were, or you can change your thinking. I chose to change my thinking.
So now I concentrate on the important things: speakers, listening room, and recordings.
(I'm strongly considering building another amp soon, maybe a Pass design, or Ball, Dean, or Elliot. It will be a lot of fun to play with. However, I'm not going to be doing it because it will sound any better, but because it will be a fun project.)