I'm not going to get in the middle of this but can only comment on my personal experience. Audio playback is imperfect. Even the best system is an approximation of a live event or an event in which someone performed music and had it recorded so we can play it back on our systems. There are several "flavors" and countless approaches to "the best sound", including flea powered SET amps and big horn speakers, class A, B, D, etc., big electrostats or ribbon speakers, tubed gear, SS mixed with tubes and so on.
Everyone is trying to achieve a sound they feel is good, or as good as we can afford (or are willing to spend). Many of us spend lots of time trying different gear and different combos of gear. We mess with placement, room treatments possibly, active crossovers, fancy caps, cables, etc. Those of us with tubes even delve into the mysterious and dark world of NOS tube rolling or new tube rolling for that matter.
I've done some tube rolling with positive, negative and somewhat mixed results. Calling tube rolling "EQ'ing" is arrogant in my opinion. It assumes the original tubes are "perfect" and that any non-stock tubes are imparting a flavor. The problem is, there are so many variables (speakers, room, amplifier choice, etc.) it's impossible to know if the stock tubes are going to sound best. Also, sometimes manufacturers spec their products with tubes that meet a pricepoint, or because of availability. They are not making any more NOS tubes, and some rare types are getting very expensive. Heck, some of the higher grade new tubes are very expensive (Psvane, Genelex Gold Lion, etc.). Spec'ing these in an amp or preamp could raise the cost of entry and lead to lost sales. This is not good for business, especially in today's economic climate.
I've owned AVA tubed gear (Fetvalve amps and preamp) and the stock tubes sounded best. Tried several NOS tubes from eBAY and none sounded better than the stock tubes (I think they were JJ's). Some of the aftermarket tubes I tried sounded dark, some were very noisy or microphonic. I was kind've happy to find this out because the cheapest ones sounded best. Not sure if the NOS tubes were fakes because I bought them on ebay but none sounded better than the stock ones and all were more expensive than the ones Frank supplies. Score!
In my Modwright CDP, the stock tubes were NOS. I don't know if they make a new 5687 tube so you have to use NOS. I tried several NOS tubes and found there was a MAJOR difference in sound quality. Some tubes are more dynamic, some are more laid back, some have more detail, some are dull and lifeless. Several (GE, Tung Sol, Raytheon, etc.) sounded excellent but each brand, and even some from different eras sound different. It's not night and day but there is a subtle difference. I'm really digging the Raytheon's I bought from Rob in the AC classifieds. They are slightly different (more dynamic, stronger bass) than the GE's and Tung Sol tubes I tried but I could easily live with GE or Tung Sol tubes if they are quiet and in good operating condition.
Calling tubes EQ is just not accurate. It assumes there is a "right" answer or perfect tube for every piece of gear or every system. There are too many differences in systems, music preferences, rooms, and individual preferences to assume there is a "perfect" sound and that anything that veers away from that sound is "flavored".