Pez - You get to say what is a "substantive improvement". You vote with your money when you think you have found such. This is in accord with your earlier counseling so I shouldn't think you would disagree, unless you are concerned about conspiring with me on this topic.
I don't care to dwell on the conspiracy angle - you introduced that.
As for being duped by the industry, there is indeed an arrangement available from the audio magazines, if a manufacturer would like to assure his acceptance by the readership. Their influence should be evident to all of us. Call it a conspiracy if you need to. I call it duping.
Your point about improvements since the 70s, although I thought you intended to be sarcastic, is well placed. Consider all the improvements, one iteration over another, that have been claimed by a 30 year old company and imagine just how enormously different the first and last would have to be. High end audio manufacturers play to a very confined audience and thus have to instigate repeat business among their followers to remain afloat. This is done by the application of terms like MK II, MK III, MK IV, etc. Also look for sure benefits in Signature, Improved, Revision A and Ultimate.
I maintain that this formula operates just above the fraud line and that we should, by now, be sophisticated enough to avoid falling for it unless, as you suggested earlier, we want to drink that sugary beverage and be kids again.