Thanks you, JohnR! That is one of the best posts
I have read on AC. Intelligent, succinct, and answers a few questions I have had for some time.
I have never gotten the feeling that out sponsor/vendor circles are just paid for fanboy clubs. The owners of each contribute greatly to the overall content of AC, not just to their own products and wallets. Even the four Owner Circles, likely the most fanboy-esque of any circles, contribute content outside the confines of the brands they support.
If you cook your slugs in garlic butter you can pretend they are escargot.

Hoping you find something less boring,
JakeJ