I find the squiggly lines (measurements) that often accompany various speaker reviews to be very fetching looking....but, ultimately worthless to me. Aside from efficiency/ sensitivity measurements (which give me some idea if my amp and room are potential pairings for it) - they don't tell me anything and I've taken time to understand these squiggly lines over time.
Measurements do give me false promise of a particular reviewers objectivity and thoroughness....which may or may not be the case in actuality.
Aside from that I care about the size (for aesthetic reasons) and weight of each speaker (my office/listening room is 32 steps up from the street....even tho I sell hand trucks, it's my back that takes the abuse on the haul up the steps).
The rest are how it sounds to me. In an era of less audiophile-oriented dealers, your taking a bit higher leap of faith in buying speakers now. Then again, I heard enough speakers at old time stereo dealers in the past that sounded incalculably different in my home than their listening area at the store - the Vandersteen 1c comes to mind that way....how I missed that 'hot' tweeter at the shop I won't even know.
How the 'hot' tweeter went away in the much deader room of new owner, I helped install them for him, is yet another mystery I'll never fully understand)
Probably the only measurements of any kind that truly matter to me are analog/vinyl related. Cartridge inductance figures, when provided, will give me some idea about resistive loading. Beyond that, the need for measurements start getting pretty thin...but DO look very pretty aa
John