High End Audio..This is cute.
http://www.youtube.com/watch?v=ZCBe7-6rw4M&feature=digest
Ah yes. I spent most of my career in audio sales - mid-fi, high end, and custom. Almost no one gets the point of this video. For most salesmen - and particularly high end people - it is all about the gear first and who is selling it (a close) second. Their ego is all tied up with the product and they must demonstrate their superior knowledge. In fact, it's why they are in this line of work. For the customer, it is about what
they want (even if they have been terribly misled into thinking it is a Bose) and about how much of their hard earned cash they think it is worth. Most of this is predetermined before the client gets to the store. The
good salesman will make one or two attempts at educating and switching the customer then realize the futility. The
good salesman will set his ego aside, hide his superior knowledge, and graciously and sincerely send the customer on her way (after validating her ticket). The
good salesman will have the private phone number of the best Bose salesman in town and will call him on her behalf (and enjoy the high end referrals that come back to him from the Bose guy). The
good salesman will never blame Bose (or anyone else) for his inability to make a living selling high end gear. There are very few good salesmen in high end audio which is one reason it is dying. Is there a commission on that Wave Radio? If there is it doesn't go to the loser high end guy or to the Bose salesman. It belongs to Oprah.
