the more i think about it the less reason i see to suddenly change the naming convention that Danny has used so far.
so what if its your best speaker yet?... every speaker is your best speaker yet, hopefully, so why break the mould now for this one?
That's a logical argument if Danny wants to keep on doin' what he's always been doing. I have no insight into his intent, but perhaps Danny wants to use this speaker as the catalyst to go after a more upscale / less DIY market, focus his offerings, change the image / perception of what GR Research stands for / offers, etc. If it's really only the sound that matters, make them look like hell, call them "Speaker 9ksSD8#s", ship them in overused cardboard boxes, stop interacting with people on these forums and start giving piss-poor customer service, etc. Am I digressing? No. My point is that an offering is much more than just the product itself - wether we like it or not. We may only want to pay for the drivers, the crossovers, and perhaps some MDF, but what we get is actually much more than the sum of those parts.
Just change the name "Lexus ES350" to "Sweet Ride by Jimmy" (and don't change anything else) and see what happens.