Okay guys, I hate to say it but I am leaning away from the Venue name.
For one: I just checked the JBL website and the Venue Series name appears to be Trade Marked.
Secondly, it doesn't translate well to other languages. The actually definition is more then often used in a way that would not define this speaker very well.
venâ‹…ue
   /ˈvɛnyu/ Show Spelled Pronunciation [ven-yoo] Show IPA Pronunciation
–noun 1. Law.
a. the place of a crime or cause of action.
b. the county or place where the jury is gathered and the cause tried.
c. the designation, in the pleading, of the jurisdiction where a trial will be held.
d. the statement naming the place and person before whom an affidavit was sworn.
2. the scene or locale of any action or event.
3. the position taken by a person engaged in argument or debate; ground.
As the North American market slows, the Asian buyers / influence will be more important.
Danny, I believe in the case of something new to so many folks (Open Baffle design), it is not wise to have a speaker with a name that simply re-enforces the obviousness of its size by screaming "shock and awe" or "NONWAF". Rather it is important to relay to those who have not heard OB done very well, the stupendous musical benefits you get from the OB concept driven by drivers specifically designed for OB that will actually provide a more satisfying musical experience than conventional speakers (in all frequencies and especially in the newly found articulate nature of bass notes).
As a result a name that contrasts the size, and suggests the "musicality" that awaits.
Hawthorne Audio has been selling OB drivers (both 15 inch and 10 inch drivers) for years now, and they have convinced their market that OB drivers are superior to boxed speakers when properly designed, executed, baffled, xovered, and finished. You can imagine one speaker which consists of a TRIO of 15 inch drivers stacked ontop of each other in a baffle (a concentric mid/ tweeter underpinned by two 15 inch bass drivers per side) being an imposing sight, however the delicacy of their presentation is astounding.
The name of the Hawthorne drivers (Silver Iris).
That is my input Danny, give the perspective buyer another layer of information with the name, not a name that will only draw the rock addict (which by the way the speakers can also do stupendously).
Example: "Lotus" (common symbol in Asian art, the lotus symbolizes birth and rebirth) may be an example of the way to state that these speakers provide "musical birth and rebirth" for those lucky enough to own them.
Just my two cents.