It's probably exaggerated a tad, but not as much as others have said. What do you think the engineers who created this player are salaried, how many of them are there and how long has it been in the making? Then you have to add parts - how many prototypes did they go through? They probably kept all of them for use as references so no recycled parts. How many different transformers did they try? How many brands of caps are there to sample and so forth. So 1M may be exaggerated but I can't imagine it cost them less than 500-600K.