Just a quick note to let everyone know that the price of the SongTowers will be going up within the next two weeks or so. We are currently analyzing costs and working out the details. There will probably be several pricing tiers depending on the finish.
When we came out with the SongTowers last October, we aimed for a target price of $1495. At the time, we realized that in order to hit this target, we would have to adopt alternative production methods to increase productivity. We have made great strides in that regard and have dramatically lowered the SongTowers labor costs. But we still aren't quite where we need to be.
We were still considering holding the price and living with less-than-ideal margins. But then we were hit with some significant price increases on drivers and other parts.
The US $ has been taking a beating on international monetary markets. Since the woofers and tweeters come from Norway, that means the most recent shipments were more expensive. Shipping costs for the parts has also risen with increases in oil prices.
The bottom line is that these parts price increases finally made use realize that the SongTowers just couldn't be priced at $1495.
While we never like to raise prices, we are very confident that even at slightly higher prices, the SongTowers will still be the best speaker anywhere near their new price point and will continue to represent one of the best values in audio today.
Thanks, in advance, for your understanding.
- Jim
