Yup, the felt I used was adhesive backed, and also very high percentage wool. I think the combination of those two factors probably caused its demise. The wool just doesn't hold together as much, any more, and is feeling more and more reminiscent of how loose an old wool sweater feels. Not that fine and smooth, of course, the wool fibers in the felt are short and bristly, but I think you get the idea. As such, it's not the adhesive that is giving away, it's just that the wool isn't holding together any more. I think using a lower wool percentage felt may be the only way around that. Your velcro tab idea probably also helps very much, since you can easily just get some new velcro tabs.