True. But let me ask you this, have you ever seen a wire or cable "review" that went something like this:
"I noticed a slight shift in image depth and a small roll of in the upper treble region. The End."
Or is it typically more like 8 pages of Alice in Wonderland?
Embellishment is rampant. But that is what is expected by the general public.. If pure scientific explanations of perceived differences were provided instead, even
I'd fall asleep..
Yeah I know. Just bustin your chops. I'm not one to talk about finishing projects myself 
Actually, I've finished lots of projects. But our priorities do not lie with audio first. At my house, audio is to be heard and not seen. I just put a pair of dual outdoor speakers in the landscape area around the patio..a pair of those three way 4 inch driver ones PE had on sale for 24 dollars a pair.. They meet the need, they work.. I am concerned however, that since they are "moisture resistant", but lie under two bushes in the sprinkler pattern cones, that they may last only the season. At $24 per pair, no problem. Course, now they're $37 per pair..I'll buy another set and store em.
But my actual point was that the very same people obsessing and spending $$$k on wires are also often the ones with speakers/rooms that leave a great deal to be desired.
True enough in some cases. However, since most a'philes recommend a percentage of budget be used on cables, the wire cost is generally under control. If 10K were pocket change for me, I certainly wouldn't care what the cost was of these fancy wires. For me, under 5 dollars and I don't care what it cost..
Since they do perceive cable differences (real or otherwise), telling them it's "all in their mind" most likely shuts them down to any further recommendations from those bashing them..so room or speaker recommendations are probably not gonna be listened to.
I won't even get into the signal scramble of the electronics that drive them.
Ah, where to start with that..
I am amazed at the very poor way modern electronics is designed. Not the actual circuits mind you, many simulation packages are wonderful. But the layout for low impedance, high power gain chassis is so poorly done, I'm suprised audio has gone as far as it has. Even more suprising is the continued disparity between tube and solid state "sound", when the reasons are so easy to see.
And then there's the mixdown at the studio...sigh..
Cheers, John