Yup, shiny side out. I did not even think about it, but while I was doing the sound treatment, I also replaced my Denon DVD1600 with the new 2900. I am guessing it has a lower output level, and that was the difference. Can you give me your theory on using the seams vs larger panels for the side and ceiling reflections? You also mentioned awhile back about coming out with a product to help with lower bass frequencies, is it getting close to coming out?