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Do you expect people to print these things out and read them on the train or something?
I've mentioned this elsewhere, but publishing on the web in PDF format makes no sense whatsoever. The bulk of PDF documents that one finds on the web are converted from print format, such as brochures, technical documents, manuals, etc. Publishing a 50+ page magazine in this format is ridiculous. Do you expect people to print these things out and read them on the train or something? Who regularly prints out documents that are dozens of pages long?You have the opportunity to work within a medium that offers endless creative possibilities and with it you publish a very long, linearly formatted document that is suited only for print. I really don't get it and I never will.If the web is so foreign to you, take on a couple of high school kids as interns. You could easily find a few kids that have been publishing on the web for years and they'll soon get you up to speed.
No one is holding a gun to your head....
Well, I can't tell you how much I always appreciate being told that I don't know what Im doing...
I spent the last 20 years of my life in the advertising business working for clients like Chevrolet, Porsche and Ducati to name just a few
I do know that when I was looking into self publishing a book, color rates were very high. I am guessing that to print 3 issues of TONE, it would probably be 30-40 bucks a throw! And color wise,POD quality just isn't that great yet.
Now tat most people have anywhere from a 20 to 30 inch flat screen monitor on their desktops