Here's my two cents...(please add appropriate disclaimer here)
When I can DIY a cord that is 99% of a commercial cord that costs 4 times the price, it's a no brainer for me! Someone else can pay for all the marketing, R&D, etc. I've got more important places to put my money...like buying more music.
I am not saying that a good PC is not worth the money relative to other components. I have indeed heard a good PC make significant improvements to my sound system. However, commercial cords are grossly over priced relative to what anyone can DIY.
EP
Now you hit the nail on the head - value for money. THAT'S what I am talking about.
The problem with most add-ons is that they are overpriced. They do make a difference, but not as large a difference as you are expected to pay for them. Note I said "most", not all.
What's to stop you from buying some decent cable, having it cryogenically treated (costs about $20-25, I am told), put on a really good quality plug, and have a super power cable for less than $100? You won't have a famous name, or sexy packaging, you won't be able to impress those who are impressed by name and especially price tags, but you'll still have a great power cable.
True, a manufacturer does have very real costs he has to cater for, but then he buys bulk and from the manufacturer, so his cable comes much cheaper than yours bought in a retial store. His cryo will average out at about $10 per power cable because he doesit large scale, and that plug you bought for say $25, he'll pay something like $10-12 for it in bulk, from the original manufacturer.
So, if he asks say $150 for it, I'd seriously wonder whether it's worth my while to fool around with it all, and would probably buy it. But if he asks say $300 and over, I'd tell him what to do with it, go out and make my own. He just walked clean out of the value for money zone as far as I am concerned.
But what can you expect in a business where the distributor wants to make no less than 25% on it, and the typical dealer won't even talk to the distributor for a margin smaller than 30%, often 40%? Add shipping costs, advertising costs, taxes, duties and a multiplication factor of 2.7 over the original price starts to look reasonable.
Here's a real world example. Karan Acoustics, a local high end manufacturer, ask for $1,900 for their integrated amp on the local market (2x180/250W into 8/4 ohms), but this same amp costs $5,600 in the US. A factor of 2.95, no less. At $1,900 it's a steal, but at $5,600 I'm not sure I like it enough to pay for it.
Cheers,
DVV