That's true. The problem is that Bryston, like most high end audio companies, enforces minimum pricing policies on its authorized dealers. So some authorized dealers shift stock to grey market dealers who sell for less. This hurts authorized dealers who abide by their dealer agreements.
Of course, eliminating the price fixing policy would instantly solve the grey market problem. The alleged problem with this is that dealers would shift to carrying lines from other manufacturers who still engage in pr ...
Well, even on grey market items, Bryston still makes their money. It's only the dealers that play by the rules that get hurt by grey market.
You can certainly argue that the end customer gets hurt by grey market too.
What bothers me about Bryton's new approach is that it puts all of the burden on the end customer. I question whether the end customer should be responsible for policing the dealer network.
I'm buying a Bryston product. I find someone who says they're an authorized dealer. Why do I have to do anything more than that?
Some companies tacitly encourage grey market sales because it sells more product. I'm not saying Bryston does this, but such behavior is at the heart of the grey market problem.
So I buy an amp. It says Bryston on the front panel. Unless it's a counterfeit, I'm leaning towards Bryston owing me some kind of service.
With computer hard drives and other parts there's a problem because the manufacturer may sell to an OEM at a low price which includes an agreement for the OEM to handle warranty and service work. If the OEM then sells excess product into the grey market, we do have a problem.
AFAIK, Bryston is not in a similar situation. They're just trying to protect their honest dealers. I'd say it's their job to police their dealer network and not mine. It would seem easy enough to do, and it would have immediate results.
If I do buy a Bryston product, I will do whatever I can to insure I'm buying from a legit dealer. I'm going to protect myself as best I can.
But what about the less savvy customer who has heard about Bryston for years and goes to buy one? How are they to know that they're buying from a legit dealer? They probably won't even know there's a problem until 10 years down the road, or maybe not at all.
I really do think companies should handle problems with their dealers directly. They've got a contact with them in most cases, and the number of dealers is small compared to the number of customers. The end customer is just the poor shnook who gets stiffed. The company should do what it can to protect the end customer, not use them to police the dealers.