It's nice to see that the $7 Amazon cable measures exactly the same as the Kimber Kable, if I was setting up electronics to measure audio equipment then I would pick the Amazon cable. Other than that the review does not relate to how the two cables sound compared to each other.
I have never heard the Kimber interconnects but I do have Kimber Kable 4VS speaker wire and have compared it to other brands, some are better but unfortunately unaffordable, some are worse like the original Monster Cable.
I use the same $7 Amazon interconnects in my home theater for the surround, rear and Atmos speakers where they work just fine, it's nice to know they measure perfectly too.
I have trouble comparing audio in an A-B test environment, like Amir the best I can do is a 50/50 split. When I do a long term listening test taking a week or more listening to one component then switching to the other for a week then switching back, I can pick out which is which 100% of the time. Currently I'm comparing an older Magnum Dynalab FT-101A FM tuner to the FM section in an Anthem AVM60 Surround Processor, after a week I like the Magnum Dynalab better.
Comparing anything audio is always system dependent and if you can afford it. A $4000 interconnect is definitely a rip off if you can't afford it. Frank Van Alstine always used lamp cord speaker wire at audio shows and all the professional reviewers raved about his room. I used to run lamp cord, I like the Kimber 4VS better.