Another article using measurements to claim we're not hearing what we hear. The testing ignores multiple basic measurements used by virtually all speaker designers in favor of frequency response and impedance. The testing does reveal frequency response differences in some production line consumer products, but high end products almost always use matched drivers and custom crossovers, pioneered by Peter Snell years ago. I'm seeing a big push on social media for the reactionary views that cables don't make a difference and break in doesn't happen, etc. It seems very much like an organized effort to shape opinion.