[I.Greyhound Fan]

Once in awhile, it's worth re-trying some "generic" cables, not just USB but especially power cables.  Generic OFC copper speaker cables can be surprisingly good as well, but less so for interconnects.
Some "audiophile" cable makers seem to think More is always better, throwing in thicker and thicker AWG, more and more shields, heavier connectors, more "silver" in the name in the form of silver-plated, more Teflon, thicker jacket, etc.  But sometimes, in certain applications, good ol' generic copper wire with light connectors and jacket can present surprisingly balanced sound.

I tried a generic cable and it would cut out.  Certainly the $40 Ghent silver plated copper is a giant killer but it still cant compare to the WW Platinum which is very organic and smooth sounding with no digital nasties.  It is also detailed and has a black background.

It looks like he lowered the price, probably due to import tariffs.

https://www.ghentaudio.com/products/u360?VariantsId=12966,12971,12978

[zlib]

Guys, you all can do your own cables. Here is USB version: https://github.com/live-sound/helix/blob/main/The%20HELIX%20IMAGE%20USB%20Cable.pdf

[PumaCat]

Best ones I've ever heard or used are the Shunyata Research Omega USB cables, which incorporate a TAP TransAxial Polarizer) device and CMODE noise filter into the cable (the two larger carbon fiber modules inline with the main cable).



Danny knows all about the innovative technology that Shunyata Research has developed, IIRC, he uses some of their technology in one of his speaker designs (IIRC, it's the Shunyata HARP technology). 

Cheers. 

[I.Greyhound Fan]

I bet that Shunyata sounds great but at $3500, I'll stick with my WW Platinum which is detailed, liquid and smooth and very organic sounding..