50 years ago when I walked into my first high end shop they carried McIntosh and those black faces with the meters looked so cool and sounded so good to my neophyte ears. Over the years I've tried to like McIntosh gear and it's always fallen flat to my ears. Smooth and ultra clean for sure, but never exciting. I'm not a Bose hater, I like their lifestyle products like alarm clock radios and such. So I think it's a perfect marriage, adding a higher end lifestyle brand should work for them.