What to expect in the future

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thestatman

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Re: What to expect in the future
« Reply #20 on: 23 Feb 2025, 12:53 am »
I second Bingeto's comments.   The problem with small companies is that someone with 5 jobs already is given the marketing job as an add on and can only do minimal work on it as they are problem solving all the other bits of their job just to get production done.
   What is always needed is a super hungry person who's ONLY job is marketing, and they live and breathe it and have no distractions.   Then shit gets done effectively and on time.
   Yes a full time marketing position costs.   Yes the results are always in next quarters or year's ledger but that is where so many small businesses come unstuck and stay small.

Spatial Audio

Re: What to expect in the future
« Reply #21 on: 23 Feb 2025, 04:56 am »
I agree with a few other members that it would be wise to get some marketing out and locate reviewers sooner rather than later. As someone who has owned multiple businesses and managed business lending nationally it is critical to look at the seasonality of the industry. In the case of HiFi you have Q1 and Q4 that tend to be peak season with the spring/ summer being very slow due to vacation travel and associated spending.

This year in particular you have many unknowns that have prospective buyers on the sidelines in wait and see mode. That along with wage compression/ inflationary pressures are taking the toll on discretionary spending i.e. HiFi in this case.

Getting the word out to engage your prospective buyers is paramount right now in Feb. We are midway through Q1, Tax refunds are coming back and the potential for DOGE refunds exists. Together that could put some prospects "in the money". There are many low to no cost options including starting your own YouTube channel, other Social Media spots, low cost ads on IG, etc.

I definitely appreciate your recommendations. We have been operating mainly as an engineering and production-focused organization. The direct customer feedback we get is overwhelmingly positive. But, getting the word out directly and with the help of the professional review channels could make a real difference in demand.

Early B.

Re: What to expect in the future
« Reply #22 on: 23 Feb 2025, 05:56 am »
I definitely appreciate your recommendations. We have been operating mainly as an engineering and production-focused organization. The direct customer feedback we get is overwhelmingly positive. But, getting the word out directly and with the help of the professional review channels could make a real difference in demand.

Yeah, and establishing partnerships works well for cross-promotion. For instance, GR Research designed a line of speakers for an audio influencer (Ron), and they will both promote these products at no significant cost to either one. These speakers will probably sell extremely well, and Spatial Audio can do something similar, even with Ron as Vondy mentioned earlier in this thread. Ron benefits from the potential increase in subscribers (he makes zero from the sale of the speakers), and Spatial could win with "free" advertising from a trusted source who genuinely likes the product and will scream it from the mountaintops.

The challenge with many small companies is a reluctance to provide a "face" for social media, and understandably so. It takes a certain type of personality and a lot of time to create consistent content to build an audience and respond to potential customers' silly comments/questions almost daily, but it's essential nowadays. Paul at PS Audio is the best example of an old guy (pre-social media :lol:) who's a geeky engineer/CEO, but also the face of the company. His YouTube videos have probably raked in millions of dollars for his company. Kevin at Upscale Audio also comes to mind. 

Spatial Audio

Re: What to expect in the future
« Reply #23 on: 24 Feb 2025, 02:54 am »
Yeah, and establishing partnerships works well for cross-promotion. For instance, GR Research designed a line of speakers for an audio influencer (Ron), and they will both promote these products at no significant cost to either one. These speakers will probably sell extremely well, and Spatial Audio can do something similar, even with Ron as Vondy mentioned earlier in this thread. Ron benefits from the potential increase in subscribers (he makes zero from the sale of the speakers), and Spatial could win with "free" advertising from a trusted source who genuinely likes the product and will scream it from the mountaintops.

The challenge with many small companies is a reluctance to provide a "face" for social media, and understandably so. It takes a certain type of personality and a lot of time to create consistent content to build an audience and respond to potential customers' silly comments/questions almost daily, but it's essential nowadays. Paul at PS Audio is the best example of an old guy (pre-social media :lol:) who's a geeky engineer/CEO, but also the face of the company. His YouTube videos have probably raked in millions of dollars for his company. Kevin at Upscale Audio also comes to mind.

Other than NRD, the Audiophiliac, Upscale Audio... what other channels would people on this forum look at seriously for recommendations on Spatial Audio Lab speakers and amplification? (I like The Cheap Audio Man, but I don't think our products fall into his channel focus. Same with Andrew Robinson. I consider his channel more focused on home entertainment.)


AllanS

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Re: What to expect in the future
« Reply #24 on: 24 Feb 2025, 03:47 am »
I like Thomas & Stereo and HiFi Huff

Tyson

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Re: What to expect in the future
« Reply #25 on: 24 Feb 2025, 06:55 pm »
Jay at Jays Iyagi.

vondy

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Re: What to expect in the future
« Reply #26 on: 24 Feb 2025, 06:58 pm »
Darko Audio reviews mostly mid level priced gear. I believe he has mentioned Spacial before in the past. Maybe only on his website.

He is in Europe though so would have to ship overseas.

cloudbaseracer

Re: What to expect in the future
« Reply #27 on: 14 Mar 2025, 03:42 pm »
This forum has been very quiet in terms of contemporary product....
Thank you

I sent you a pm if you have a chance to look.

RonN5

Re: What to expect in the future
« Reply #28 on: 14 Mar 2025, 07:50 pm »
In some respects, the problem is that as the price goes up, the market size for higher and higher price audio gets smaller and smaller...and if people are going to spend $5k, $10k+ without knowing it or maybe admitting it, they need some validation by seeing their purchase decision confirmed through positive buzz....from shows, reviews, threads, etc.

Add to that the fact that $1-2,000 speakers keep getting more and more plentiful and keep getting better and better...which puts pressure on $5k speakers, especially in times of uncertainty like we are in now.

It's the old adage, "out of sight, out of mind".

Presb4

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Re: What to expect in the future
« Reply #29 on: 14 Mar 2025, 10:34 pm »
Darko, and Erin's Audio Corner would be good choices.
Danny at GR will also review a pre or amp if he thinks its worthy.

Cloud.sessions

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Re: What to expect in the future
« Reply #30 on: 27 Mar 2025, 05:43 am »
Erin’s audio corner would be fun. I would love to see exactly how accurate the klippel is at measuring diopoles. Most of the Spatial speakers measure quite linear especially the new stuff. I would get a kick out of comparing the data.

sjsfiveo

Re: What to expect in the future
« Reply #31 on: 28 Mar 2025, 09:46 am »
Even better yet, how about some current customers talking about any of the newer models?

Early B.

Re: What to expect in the future
« Reply #32 on: 28 Mar 2025, 03:54 pm »
Even better yet, how about some current customers talking about any of the newer models?

Yeah, I would love to read a customer review on the Q3 or perhaps a reviewer who compares it to a Pure Audio Project Quintet 15, which is in the same price range.

dls123

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Re: What to expect in the future
« Reply #33 on: 28 Mar 2025, 05:29 pm »
Yeah, I would love to read a customer review on the Q3 or perhaps a reviewer who compares it to a Pure Audio Project Quintet 15, which is in the same price range.

The problem is that all of us on here are but a small segment of customers.  Not everyone hangs out on forums.  There are 4 or 5 pairs of Blackbirds out in the world and only one guy posted.  It is just the way it is, and as manufacturers, we have no control over what people do once they get something.  If you never hear from them, you assume they are happy. 

My impression of the Q3 is that they are superb!  I have heard them all weekend at two shows now, and the improvements Sam made to the final version in the past year are quite audible.  It is very well balanced, has insane bass due to the dual 15 inch woofers, and is capable of very good micro detail and imaging.  The smaller S4 was very good as well.  At the very end for the last half hour, we put the S4 in the big system in front of the Lampizator DAC, the Raven and Blackbirds and they went up to a far higher level than when played in the small system.  They are also a very good speaker.  Not a Q3, but they are only $5900.   My impression at the show was the S4 could easily compete with anything under $10K I have heard, and the Q3 was one of the top few speakers I heard at the show.  The rest, and yes, some were better, started at twice the price, as in $30K and up!  The Q3 is a bargain at under $15K.  Yes, I know that is a lot of money.....

My point is the Spatial speakers are very good value for the performance you get.  I get nothing from speaker sales, it is not my company.  The only payment I see is a percentage of Raven and Blackbird sales.  So I am not completely unbiased as I do want Spatial to succeed, but I have no financial stake in this whatsoever.  Just my 2 cents....

Cloud.sessions

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Re: What to expect in the future
« Reply #34 on: 29 Mar 2025, 02:19 am »
Unfortunately, I don’t think Spatial is in a position right now to send out a review Q3. They really need to as I think Sam is really staring catch his stride as a designer and the 2 newest models are up there as the best I’ve ever heard come out of Spatial. I think Jay Iyagi would be a great candidate for the S4. That speaker excels in coherency and tone and Jay is very tone driven, that being said reviewers also have to say yes, too. If you guys follow these reviewers and you want to see one of our products reviewed mentioning that in their comments definitely helps. They are busy people and they aren’t going to review something that they think their audience might not be interested in.

Daryl Zero

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Re: What to expect in the future
« Reply #35 on: 29 Mar 2025, 05:22 am »
The reviewers also seem to stick to the big manufacturers and not the boutique makers other than Ron at New Record Day at least from my recollection. I don't know if there is any cause and effect or it is just that smaller businesses can't afford to lend out equipment for the time it takes to review them. It did seem to help Spatial when Clayton was around as he seemed a natural salesman and to enjoy being interviewed.

Cloud.sessions

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Re: What to expect in the future
« Reply #36 on: 29 Mar 2025, 06:23 am »
The reviewers also seem to stick to the big manufacturers and not the boutique makers other than Ron at New Record Day at least from my recollection. I don't know if there is any cause and effect or it is just that smaller businesses can't afford to lend out equipment for the time it takes to review them. It did seem to help Spatial when Clayton was around as he seemed a natural salesman and to enjoy being interviewed.

Those are very good points Daryl. I’ve seen reviewers hesitant to review products from boutique brands as a lot of of them are not set up to scale a lot higher in production. I believe this is why boutique brands tends to scale at the higher price point because the demand is more in line with what they can produce. A good example of this is Clayton with the Caladan, when he was originally coming out with the Caladan he never planned on doing larger scale production, but just a couple a week. But due to the lower price point the demand was much higher than expected, and he’s had a very difficult time keeping up with orders.
I completely agree a good salesman is crucial, they are the most important employee in your business. and not just someone answering emails/calls. But actively engaging in the forums, creating a social media presence, and like you said interviews and other video content. I’ve implored Spatial to find a good honest sales person but as David said earlier we are focused on refining/designing and haven’t yet made the transition to marketing those products heavily. I personally believe it’s time though as the products we are selling now are at the highest level they ever have been, Both in speakers and electronics.

dls123

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Re: What to expect in the future
« Reply #37 on: 29 Mar 2025, 03:22 pm »
There are also problems with reviewers.  Some will only review things under about $10K because their entire pay is based how many subscribers they get for their channel.  If you stick to things that more people can afford, you get more subscribers.   So a Raven and Blackbird review is beyond their preferred price point.   The other issue is that almost none of them have ever designed or built anything.   So they have no idea how things work or the merits of a particular approach to building amps or speakers.  There are exceptions, but that is the general rule.   Also, YMMV.  For example, not to pick on Klipsch, but the Cornwall IV came out and a number of reviewers simply lost it over the speaker.   Waxing poetic on its virtues.  I had owned a pair of Cornwall I years back that I completely modded and made much better (hey, folks mod Klipsch speakers, it is an industry), but eventually couldn't live with some of the flaws.  I wanted to hear what the super, new version could do.  The reviewers were so enthusiastic...   So I got an OEM deal on a dinged pair of Cornwall IV.  They were pretty good, but still had some serious flaws.  I opened them to discover 50 cent sand resistors directly in the signal path and $5 MKP Chinese caps.  So I replaced the key caps with Vcap odam, and put two path audio resistors in for the sand resistors on each speaker.   Did the usual damping of the cabinets, etc.. and the speaker was darn near twice as good.  Same character, but no brightness or "shouty" sound, but the same horn jump.  If the reviewers had heard that version they would have completely lost it.  My cost to do this was maybe $500.  If Klipsch had sold them for $500 more and used much better crossover parts.... So my point is that 3 or 4 reviewers gushed over the Cornwall IV and quite frankly, they had some serious issues to my ear.   So my faith in reviewers went down a few notches.   I also see reviews gushing Chinese tube amps and other things and then when I hear them, they just are not that good.   Not bad, but not great.  So I just have less faith in reviewers than I used to....  Plus, we all have our taste.

I will say that everything Spatial makes uses top shelf parts at every price point.  There are no $5 MKP Chinese caps.  Very high quality inductors.   Build the best thing you can at a certain level and then price it based on what it cost to build.  Don't cut corners.  Often you can use $200 worth of far better parts in key spots and greatly improve the sound.  That is why the Spatial speakers and the amps sound as they do, and STILL punch way above their price point.



Charles Xavier

Re: What to expect in the future
« Reply #38 on: 18 Apr 2025, 04:02 pm »
https://www.parts-express.com/Peerless-DA32TX00-08-1-1-4-Corundum-Dome-Tweeter-264-1678?quantity=1

Oh boy, no longer showing backorder till 05/02/25 add to cart. Wonder what will happen now.

Spatial Audio

Re: What to expect in the future
« Reply #39 on: 21 Apr 2025, 02:55 pm »
I checked with my contact at Parts Express and he said new ETA on those tweeters is Aug 25 but that isn't guaranteed.