A joke indeed 
The custom cable is made with 6 runs of 11ga wire. Each run is cross field wound and spread spectrum stranded. The Litz design requires every strand to be insulated. The 6/9s purity Copper is jacketed in pure PTFE. Bundled with Teflon tape, and jacketed in a Black soft and flexible textile weave. This cable can be configured 3x8ga or 2x6ga.
I bet that's a great cable... ends up same gauge as what I am using. Thank you for showing the cross section of the cable. Is there a "custom interconnect" as well that incorporates the tubes?
Over the past year I've put together some pretty good gear, along with some great speakers Danny worked on. The gear is all Ayre Acoustics R series and I have the Wilson Duette speakers Danny fixed. I purposely just used "good copper wire"... Mogami 2549. Running the speakers with Danny's 16 gauge solid core. Sounded great!
And then... a month or so ago someone gifted me a pair of Cardas Clear Sky interconnects. I put them between Ayre QX-5 Twenty and KX-R Twenty preamp and it was like flipping a switch. Spectacular texture, tone, dynamics... JUICE.
I am on the hunt for wire. Those that think it doesn't make a difference are lucky, I guess.