The problem is, your question is very difficult to answer - by design. For most any speaker manufacturer (and audio, in general), the answer to your question is dealt with via hyperbole and fairy dust words. They play into a lack of technical knowledge among consumers and take advantage of the passion most of us have for finding "rightness"... and so the search goes on.
And then... some speaker manufacturers post response measurements, spectral decay plots, and videos of how the speaker is actually designed, why it's good / bad... how it compares to other things.
My Wilson Duette have outboard crossovers that are potted... encased in epoxy. I think all of the Wilson crossovers are treated in that same fashion. I couldn't look at / improve upon quality of the crossover parts if I tried. Based on what I hear with them, they need work. I don't know how to do it.
However... "I gotta guy..."
Perhaps another question to ask is "Why is XYZ speaker better than The Bully?" Just based on specs, they are going to be tough to beat. How does that baffle image? Well, the proof will be in the pudding.
Below is a pic of my buddy's setup. Wilson Alexia, among other things. They're cool... but they don't teleport. They are ScanSpeak drivers that some dudes put in a box and made a crossover for... and they absolutely will not tell you how they did it. They are cool... but they aren't "Magic". I'd LOVE to roll a Bully into his room, right next to the Alexia, and let 'em GET IT ON! He'd enjoy it too!
As Sarah McLachlan says, they're "Building a Mystery"... and that sells.


If you haven't listened to the Occasional Podcast with the Andrew Jones interview, you should.
https://theoccasionalpodcast.libsyn.com/speaker-cabinets-everything-you-ever-wanted-to-know-with-andrew-jones-of-mofikefelacpioneerIt was enlightening when he goes into the costs associated with producing a speaker for the mass market and the first place they cut the quality is in the cabinet...

If i remember correctly, he stated that in a good speaker design. That 80 - 90 % of the speakers cost comes from the cabinet materials the labor and shipping of that completed part. He said that there is always a push to skimp on the weight, size, and just make it look good, cuz thats what sells. He adds further that there are a number of ways to make a good cabinet, but the tried and true best way is to make it thick, brace it, and dampen it. This reminds me of what Danny is always preaching in his designs.
So what price point do you have to hit to get as much speaker as the GR Brute, GR Bully or any other GR design??? I dont know, but Mr. Jones does name drop some component prices that MoFi paid for the new sourcepoint 10 drivers and it was a few hundred in parts and and a couple hundred for the cabinets. So their mark up is 600%'ish. Using this same logic, and if we took the Brute cost of, 2k x 6 = 12k value in the big box stores. Even if I had paid that for my Brutes I wouldn't feel cheated.... unless they showed up to my door still disassembled, lol.