Marketing 101

GrooveControl · « **Reply #60 on:** 31 Dec 2020, 10:44 pm »

I don't think many people upgrade from Bryston, so maybe something about the quest for audio quality being over. Something like "You've landed" or "You have arrived" or "Journey's end" or "When you're ready". All not great I know, but you know what I mean.

Edit: Actually, "When you're ready" says a lot.

Ron D · « **Reply #61 on:** 31 Dec 2020, 10:45 pm »

Bryston - the way music was intended to be experienced

NekoAudio · « **Reply #62 on:** 1 Jan 2021, 03:41 am »

I was thinking the same as BSMSPEMBA. For what it's worth, I often mention _who_ uses Bryston (although not usually by name) as a way of introducing the brand to people who haven't already heard of Bryston, or have heard very little.

viggen · « **Reply #63 on:** 1 Jan 2021, 04:34 am »

Quote from: James Tanner on 31 Dec 2020, 07:53 pm

I think my problem is that I want the Tag Line to be about what Bryston brings to its customers.

It should not be about what Bryston is as a company but rather what needs it meets from a customers perspective?

james

yes. the communique should convey your customer's end state.

James Tanner · « **Reply #64 on:** 1 Jan 2021, 03:58 pm »

Some older ones I have used in the past.

Hearing Is Believing

Taking Power To the Next Level

Because You're Tired of Listening To Crap!

james

mrhyfy · « **Reply #65 on:** 1 Jan 2021, 04:14 pm »

James, does the wining entry earn the submitter a complete , active T-Rex system? If so what colour?

JCarney · « **Reply #66 on:** 1 Jan 2021, 04:34 pm »

Quote from: James Tanner on 1 Jan 2021, 03:58 pm

Some older ones I have used in the past.

Hearing Is Believing

Taking Power To the Next Level

Because You're Tired of Listening To Crap!

james

I balked at this suggestion the other day, but now I think it will be ok.

Bryston: Shut up and just hit play!

JCarney

James Tanner · « **Reply #67 on:** 1 Jan 2021, 04:44 pm »

Quote from: mrhyfy on 1 Jan 2021, 04:14 pm

James, does the wining entry earn the submitter a complete , active T-Rex system? If so what colour?

I think if I could afford that it would be a great idea!

james

WGH · « **Reply #68 on:** 1 Jan 2021, 05:17 pm »

Bryston - Excellent Sound Guaranteed for 20 Years

or

Bryston - Excellent Sound Guaranteed

veloceleste · « **Reply #69 on:** 1 Jan 2021, 06:55 pm »

GrooveControl · « **Reply #70 on:** 1 Jan 2021, 06:57 pm »

Bryston: Listen without compromise.

Bryston: Uncompromised performance

Bryston: All music, no compromise

Bryston: Why compromise?

Fun thread James. Beats thinking about Covid.

Edit: expanding on a prior idea...

Bryston: When you're ready to get closer to your music

Bryston: When you're ready stop upgrading

Bryston: When you're ready for uncompromising performance

Bryston: When you're ready for the finest audio components

Bryston: When you're ready

Alfalfa · « **Reply #71 on:** 1 Jan 2021, 07:13 pm »

Bryston
Wishing you were there

mrhyfy · « **Reply #72 on:** 1 Jan 2021, 08:52 pm »

Quote from: Alfalfa on 1 Jan 2021, 07:13 pm

Bryston
Wishing you were there

that sounds like there's something missing in the playback, to me. IMHO

G E · « **Reply #73 on:** 1 Jan 2021, 09:07 pm »

Bryston - A thrill ride for your ears.

drummermitchell · « **Reply #74 on:** 2 Jan 2021, 12:00 am »

BRYSTON
Tried and true
From this generation to the next

viggen · « **Reply #75 on:** 2 Jan 2021, 12:29 am »

who are the core users? who are the target market? do these overlap?

Nitsuave · « **Reply #76 on:** 2 Jan 2021, 03:27 am »

Bryston: the genesis of audio perfection.

G E · « **Reply #77 on:** 2 Jan 2021, 11:45 pm »

Bryston -Notes of perfection

viggen · « **Reply #78 on:** 3 Jan 2021, 12:43 am »

how does bryston's product value proposition differentiate itself from competitors? i am not too familiar with bryston products. however, to me it seems to compete against other "heavy" solid state amps such as such as perreaux, odyssey. it delivers clean power and controls difficult to drive speakers like magnepan. it aspires towards luxman and accuphase but at a price point..

gbaby · « **Reply #79 on:** 5 Jan 2021, 01:33 am »

BRYSTON-Faithful Sound and Service