Marketing 101

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GrooveControl

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Re: Marketing 101
« Reply #60 on: 31 Dec 2020, 10:44 pm »
I don't think many people upgrade from Bryston, so maybe something about the quest for audio quality being over.  Something like "You've landed" or "You have arrived" or "Journey's end" or "When you're ready".  All not great I know, but you know what I mean. 

Edit: Actually, "When you're ready" says a lot. 

Ron D

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Re: Marketing 101
« Reply #61 on: 31 Dec 2020, 10:45 pm »
Bryston - the way music was intended to be experienced

NekoAudio

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Re: Marketing 101
« Reply #62 on: 1 Jan 2021, 03:41 am »
I was thinking the same as BSMSPEMBA. For what it's worth, I often mention _who_ uses Bryston (although not usually by name) as a way of introducing the brand to people who haven't already heard of Bryston, or have heard very little.

viggen

Re: Marketing 101
« Reply #63 on: 1 Jan 2021, 04:34 am »
I think my problem is that I want the Tag Line to be about what Bryston brings to its customers. 

It should not be about what Bryston is as a company but rather what needs it meets from a customers perspective?

james


yes.  the communique should convey your customer's end state.

James Tanner

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Re: Marketing 101
« Reply #64 on: 1 Jan 2021, 03:58 pm »
Some older ones I have used in the past.

Hearing Is Believing

Taking Power To the Next Level

Because You're Tired of Listening To Crap!

james

mrhyfy

Re: Marketing 101
« Reply #65 on: 1 Jan 2021, 04:14 pm »
James, does the wining entry earn the submitter a complete , active T-Rex system?  If so what colour?

JCarney

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Re: Marketing 101
« Reply #66 on: 1 Jan 2021, 04:34 pm »
Some older ones I have used in the past.

Hearing Is Believing

Taking Power To the Next Level

Because You're Tired of Listening To Crap!

james

I balked at this suggestion the other day, but now I think it will be ok.

Bryston: Shut up and just hit play!

JCarney


James Tanner

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Re: Marketing 101
« Reply #67 on: 1 Jan 2021, 04:44 pm »
James, does the wining entry earn the submitter a complete , active T-Rex system?  If so what colour?

I think if I could afford that it would be a great idea! :thumb:

james

WGH

Re: Marketing 101
« Reply #68 on: 1 Jan 2021, 05:17 pm »
Bryston - Excellent Sound Guaranteed for 20 Years

or

Bryston - Excellent Sound Guaranteed

veloceleste

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Re: Marketing 101
« Reply #69 on: 1 Jan 2021, 06:55 pm »
A sound investment.
A sound investment in music.
Bring home the performance.
Bryston: It may outlast you! :icon_lol:

GrooveControl

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Re: Marketing 101
« Reply #70 on: 1 Jan 2021, 06:57 pm »
Bryston: Listen without compromise. 

Bryston: Uncompromised performance

Bryston: All music, no compromise

Bryston: Why compromise?


 :lol: :lol: :lol:

Fun thread James.  Beats thinking about Covid. 

Edit: expanding on a prior idea...

Bryston: When you're ready to get closer to your music

Bryston: When you're ready stop upgrading

Bryston: When you're ready for uncompromising performance

Bryston: When you're ready for the finest audio components

Bryston: When you're ready

Alfalfa

Re: Marketing 101
« Reply #71 on: 1 Jan 2021, 07:13 pm »
Bryston
Wishing you were there

mrhyfy

Re: Marketing 101
« Reply #72 on: 1 Jan 2021, 08:52 pm »
Bryston
Wishing you were there

that sounds like there's something missing in the playback, to me. IMHO

G E

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Re: Marketing 101
« Reply #73 on: 1 Jan 2021, 09:07 pm »
Bryston - A thrill ride for your ears.

drummermitchell

Re: Marketing 101
« Reply #74 on: 2 Jan 2021, 12:00 am »
                                                           BRYSTON
                                                         Tried and true
                                            From this generation to the next

viggen

Re: Marketing 101
« Reply #75 on: 2 Jan 2021, 12:29 am »
who are the core users?  who are the target market?  do these overlap?

Nitsuave

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Re: Marketing 101
« Reply #76 on: 2 Jan 2021, 03:27 am »
Bryston: the genesis of audio perfection.

G E

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Re: Marketing 101
« Reply #77 on: 2 Jan 2021, 11:45 pm »
Bryston -Notes of perfection



viggen

Re: Marketing 101
« Reply #78 on: 3 Jan 2021, 12:43 am »
how does bryston's product value proposition differentiate itself from competitors?  i am not too familiar with bryston products.  however, to me it seems to compete against other "heavy" solid state amps such as such as perreaux, odyssey.  it delivers clean power and controls difficult to drive speakers like magnepan.  it aspires towards luxman and accuphase but at a price point.. 

gbaby

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Re: Marketing 101
« Reply #79 on: 5 Jan 2021, 01:33 am »
BRYSTON-Faithful Sound and Service :scratch: