Marketing 101

0 Members and 1 Guest are viewing this topic. Read 2755 times.

gberger

  • Jr. Member
  • Posts: 241
  • Check 6
Re: Marketing 101
« Reply #40 on: 30 Dec 2020, 08:51 pm »
 The previous "Canadian Built. World Class Sound"  is the best I've seen. It gets to the point of superlative music and Bryston engineering .
George

James Tanner

  • Facilitator
  • Posts: 18720
  • The Demo is Everything!
    • http://www.bryston.com
Re: Marketing 101
« Reply #41 on: 30 Dec 2020, 09:10 pm »
Bryston ... Real Performance - Real Dynamics - Real Music

james

BSMSPEMBA

  • Jr. Member
  • Posts: 72
Re: Marketing 101
« Reply #42 on: 30 Dec 2020, 10:28 pm »
My recommendation is to stay away from verbs like expect, pursuit, anticipate, etc., because they can be used against you.  For example, as I previously mentioned, someone could say, "Too bad they are not there, yet."

As you mentioned in your initial post, it should be something that stands for the brand.  It should also resonate with the customer to ether make him or her proud of their purchase or cause them to aspire to purchase a Bryston.  An example of two tag lines that worked well for years are from Porsche and BMW.

https://www.youtube.com/watch?v=ZLl6eTu8qbg
https://www.youtube.com/watch?v=B42ks76uiGc

gberger

  • Jr. Member
  • Posts: 241
  • Check 6
Re: Marketing 101
« Reply #43 on: 31 Dec 2020, 12:17 am »
Shaefer Beer. When you're having more than one
Wheaties. Breakfast of Champions

Bryston. Superlative Engineering

Timslim18

  • Jr. Member
  • Posts: 34
Re: Marketing 101
« Reply #44 on: 31 Dec 2020, 02:23 am »
Bryston ... Real Performance - Real Dynamics - Real Music

james


Bryston... delivering what the studio imagined

zoom25

  • Full Member
  • Posts: 897
Re: Marketing 101
« Reply #45 on: 31 Dec 2020, 02:35 am »
The previous "Canadian Built. World Class Sound"  is the best I've seen. It gets to the point of superlative music and Bryston engineering .
George

Thanks, sir.

"Bryston - Home of the Manic Moose."  :green:

Good Luck, Bryston.

1ZIP

  • Full Member
  • Posts: 781
Re: Marketing 101
« Reply #46 on: 31 Dec 2020, 02:56 am »

Designed for Sound, Engineered for Excellence.

zoom25

  • Full Member
  • Posts: 897
Re: Marketing 101
« Reply #47 on: 31 Dec 2020, 02:59 am »
Couldn't help it.  :lol:




Peter J

  • Full Member
  • Posts: 1569
  • Hmmmm
Re: Marketing 101
« Reply #48 on: 31 Dec 2020, 03:20 am »
Get Salt & Pepa to hawk your wares and you could say:




Bryston...pushin it' ...pushin' real good




maybe not

James Tanner

  • Facilitator
  • Posts: 18720
  • The Demo is Everything!
    • http://www.bryston.com
Re: Marketing 101
« Reply #49 on: 31 Dec 2020, 11:43 am »
LOL! Tired of listening to average... as in slogans?

Sorry, no. Comparative or excluding slogans aren't that effective.

Very interesting about comparative or excluding slogans - never thought of that.

james

James Tanner

  • Facilitator
  • Posts: 18720
  • The Demo is Everything!
    • http://www.bryston.com
Re: Marketing 101
« Reply #50 on: 31 Dec 2020, 11:45 am »
My recommendation is to stay away from verbs like expect, pursuit, anticipate, etc., because they can be used against you.  For example, as I previously mentioned, someone could say, "Too bad they are not there, yet."

As you mentioned in your initial post, it should be something that stands for the brand.  It should also resonate with the customer to ether make him or her proud of their purchase or cause them to aspire to purchase a Bryston.  An example of two tag lines that worked well for years are from Porsche and BMW.

https://www.youtube.com/watch?v=ZLl6eTu8qbg
https://www.youtube.com/watch?v=B42ks76uiGc

Too bad they are not there yet - good point.

Based on your examples how about

Bryston ... The Ultimate Music Machine?

james

Peter J

  • Full Member
  • Posts: 1569
  • Hmmmm
Re: Marketing 101
« Reply #51 on: 31 Dec 2020, 03:09 pm »
How about getting outside the adjective box and utilize an image. Say Mt. Everest. Suggests high end, pinnacle, peak etc. without the overused and  underwhelming pool of audio marketing jargon.


gberger

  • Jr. Member
  • Posts: 241
  • Check 6
Re: Marketing 101
« Reply #52 on: 31 Dec 2020, 03:27 pm »
Bryston. Audiophile and professional engineering for realistic sound.

James Tanner

  • Facilitator
  • Posts: 18720
  • The Demo is Everything!
    • http://www.bryston.com
Re: Marketing 101
« Reply #53 on: 31 Dec 2020, 03:33 pm »
Bryston - Because You Want Extraordinary

GrooveControl

  • Jr. Member
  • Posts: 52
Re: Marketing 101
« Reply #54 on: 31 Dec 2020, 04:48 pm »
Uncompromising performance

BSMSPEMBA

  • Jr. Member
  • Posts: 72
Re: Marketing 101
« Reply #55 on: 31 Dec 2020, 06:24 pm »
Bryston - Because You Want Extraordinary

I recommend taking a step back.  It sounds like we are trying to come up with the tag line before we identify what the brand stands for.  In other words, we are doing it backwards.

I recommend the digital equivalent of a whiteboard session with both your employees, dealers, and customers.  As each of them what Bryston means to them, or what adjectives they would use to describe Bryston.  Once you have that foundation, you can try to use that knowledge to develop the tag line.

There are additional benefits of doing this.  1) You will see if there is alignment internally in your org.  2) You will see if your customers are aligned in their opinion of Bryston.  3) You will see if there is a misalignment between your perception of Bryston and your employees, dealers, and customers, which in itself is good to know, if case you need to address concerns.

Some of the adjectives that were already called out were "engineered, quality, customer service, and audiophile."

If you do ask for the feedback, I would not bait the employees, dealers, or customers by giving them example words.  I would ask them something like, "When you think of Bryston, what comes to mind?  How would you describe the brand or products?"  In other words, you can ask for more details, but I would avoid guiding the answers, because you can create a bias in the response.

Also, you may want to brace yourself for answers that you did not expect or would rather not hear.

P.S. In case you were curious, I have experience in this area.

viggen

Re: Marketing 101
« Reply #56 on: 31 Dec 2020, 07:12 pm »

the fourth one should be "people" not "promotion".  it's taking people place price and product to determines what your promotion will be.

James Tanner

  • Facilitator
  • Posts: 18720
  • The Demo is Everything!
    • http://www.bryston.com
Re: Marketing 101
« Reply #57 on: 31 Dec 2020, 07:53 pm »
I think my problem is that I want the Tag Line to be about what Bryston brings to its customers. 

It should not be about what Bryston is as a company but rather what needs it meets from a customers perspective?

james

BSMSPEMBA

  • Jr. Member
  • Posts: 72
Re: Marketing 101
« Reply #58 on: 31 Dec 2020, 08:35 pm »
I think my problem is that I want the Tag Line to be about what Bryston brings to its customers. 
james


To that end, you can ask "What does Bryston mean to you?" or "How does Bryston make you feel?" or something similar.

gberger

  • Jr. Member
  • Posts: 241
  • Check 6
Re: Marketing 101
« Reply #59 on: 31 Dec 2020, 08:50 pm »
Or.  Why did you choose Bryston?