I assume that measurements are made at the listening point by the owners. And if you spend so much money on the loudspeakers and subwoofers the room is acoustic conditioned or it will be.
As for digital filters, the problem is in the linear ones, not in the minimum phase ones, since they are equivalent to the traditional analogs. If it is a modern recording, so manipulated and with synthesized instrumentation, autotune... the use of linear filters may be less noticeable. In the near field it is all much easier, although it has other disadvantages such as loss of depth.
As the phase also changes, the measurement at the listening point should be good enough before being handled lightly. At the end, rePhase -> convolution filter.
If the loudspeakers measure poorly and / or the room is not conditioned then better forget about trying to improve the sound (music, good or very good recordings) via equalization, we will only use it to spice it up to our liking. Unfortunately it is the usual practice, they want to solve the irresolvable by simply measuring and equalizing. At least they enjoy it.