Why not include the word "DAC" on the front plate?
At least the function of the unit would be explicitly stated.
"SOTAPRAT", could be just about anything (source, amp, reclocker, DAB receiver, ...) and I'm not sure PRAT is the only area where Steve's products shine.
I always tend to stay away from qualifiers like "SOTA" or "New" or "Latest", since these are time related and are a bit self-evident. No one is going to bring out a new product which is not trying to be state of the art art.
Why not something more easy on the ears, e.g.
simply "DAC" or if SOTA is really required "SOTA DAC" or more spot on would be "statement DAC" or to stay in automobile racing spirit "pace DAC" or "pacer DAC" or "carve DAC"?
Just my 2 cts. By the way, I am really interested in this new product!