Interesting promo piece. I will be interested to get the views from users. It sounds similar to the technology J 10 was hawking for Harmonic Technology a couple months back?
Highly doubt it.
Quote "Illumination Biasing System (IBS™) which encompasses the entire magnetic field flux density of the cable’s eddy currents thus eliminating typical back EMF distortions generated by the loudspeaker. "
I don't know why they feel the need to knock battery-biased dielectric camp, which works just fine, in order to promote this "new" technology.
With 1.5V battery, though, I doubt there's anything heavy-duty going on. I wish they would divulge what they are really doing, but their use of black-colored dielectric and 1.5V battery would lead me to believe they are generating photons (light) off of the battery and somehow immersing the cable's conductors with the light, absorbing the stray light with the black stuff. How this eliminates back EMF, God knows..