Genez, thanks for starting this conversation. I will like to address what we can do as a manufacturer to survive is this age and help new audiophiles discover and enjoy this hobby.
First and foremost, to provide as much information as possible for consumer to make an informed decision or become curious enough to explore further:
- link to online forum audiocircle.com
- provide customer written blogs (we have a program asking people to write an article and offer gift as reward)
http://www.nuprimeaudio.com/customers-blog/- provide information about how we design our products (we are not a box maker, you get original R&D here).
- provide information about audio basics. How to appreciate better sound, how-to guides.
- advertise on social media like Facebook (we need to do a better job of getting in front of new music lovers to tell them there is better equipment and how to get them).
And most importantly, develop affordable products.
In some countries (especially France where we have a good following), there are still a lot of young people interested in 2 channel audio and looking for better sound. But the price for a good system has to be under $1000. I think this is the entry point for this hobby. Once it becomes a hobby, people will continue to upgrade and expand their systems.
Manufacturers such as NuPrime are already offering high-end audio at very affordable price. As time has changed, we need to adapt and get in front of new potential customers.